Unsettled outgrew its Squarespace site and needed a scalable way to promote more retreats within its growing online community. They'd stockpiled valuable assets in the form of testimonials, photography, and blog posts, but weren't displaying them effectively. Through our conversation, we identified major opportunities:
- Focus users on taking action (apply)
- Provide clear and concise direction to users from home page
- Make publishing alumni profiles easier
I developed a new website to house the 30+ pages and 50+ blog posts from their old site. In the process, I created more robust alumni profiles and condensed the design of retreat pages. I provided video and in-person documentation to ensure the Unsettled team could utilize their site without my help. After 3 months, the updated site showed impressive results.
- Unique visits to application page increased 57%
- Bounce rate decreased 95% and page visits/session increased by 139%
- Streamlined process for publishing alumni profiles
The new home page design emphasizes social proof by putting testimonials, alumni profiles, and smiling faces at the forefront. This is an important trust-building measure for big-ticket purchases, like a month-long co-working retreat.
Unsettled asked me to look for ways to reduce confusion and support tickets generated by interested customers. During a site audit, I found that key information was often placed at the bottom of the page or scattered throughout thick sections of text. The updated design features a single template for all retreat variations. Critical information, such as dates, pricing, and inclusions are grouped prominently in "The Basics" section.
I created visual documentation throughout the development process and shared updates/tutorials throughout using video and screenshares.
The new alumni page showcases past participants. The re-design gives each alumni their own page, which capitalizes on the SEO value of natural-language, user generated content.
Max is a human swiss army knife. He's no-bullshit, hardworking, great at communicating, and fun to work with. He understands how to take a creative vision and turn it into a reality, and make the entire process of getting there smooth, structured, and painless. He'll always go the extra mile to figure it out.
At an essential time in our business, Max stepped in and lead the migration and re-design of our website. He dug into the business model, absorbed our vision, and executed. We saw an immediate boost in analytics and feel we have the foundation for continued growth.